Wow: Burger King's new feminist ad opposing the "pink tax" is super woke and "embarrassingly bad"

What in God’s name is going on with Burger King?

Back in January, the fast-food chain produced a laughably bad video opposing the rollback of net neutrality rules, and now they’re getting political again with a video supporting … Rep. Jackie Speier’s Pink Tax Repeal Act?

“Women get hit with a double whammy: They make less for doing the same work and they pay more for the same product or service because it’s for women,” Rep. Speier said in a press release on “Equal Pay Day” back in April. “Whether it’s a pink teddy bear, deodorant from the same manufacturer, or a white laundered shirt, it’s time to say enough! Discrimination is illegal.”

Why Burger King decided to make an ad for its chicken fries based on Speier’s bill we’ll never know, but here it is:

we all pay the price when women are charged more. that’s why we dropped the price of chicken fries to $1.69 for everyone. pic.twitter.com/0h3CtaxPaR

— Burger King (@BurgerKing) July 26, 2018

This is an embarrassingly bad commercial. Fast food & woke feminism don’t mix. pic.twitter.com/xLa9gJy9QQ

— Andy Ngo (@MrAndyNgo) July 28, 2018

Well its good if what they wanted was for me to never go there again, because they succeeded if that was the outcome they wanted.

— Troy the Skeptical Llama (@Skeptical_Llama) July 28, 2018

https://twitter.com/LonghornBob1776/status/1023331182434545664

I love Burger King but I'm not going there now

— rawbun (@robinleeburch) July 28, 2018

Cute stunt.

You’re dead to me.

— Joey S (@JoeySFromCO) July 27, 2018

Well you were my favorite fast food chain….

— Rhys (@RhysWortham) July 28, 2018

Where do women pay more than men? Razor blades? Where? I've lived in the States for years and nowhere did I see items that were priced for each gender. Everything cost the same for everyone. Your marketing team must be on acid or extremely stupid.

— Tere Sammallahti (@TereSammallahti) July 28, 2018

https://twitter.com/frdanaoi/status/1023342586445135872

"The wage gap is simply the average earnings of men and women working full time. It does not count for different job positions, hours worked or different jobs. It has nothing to do with the same job. It has nothing to do with discrimination." Same goes for the Pink Tax. Stop it. pic.twitter.com/ai63c78gFO

— Courtneylius (@courtneylius) July 28, 2018

Wow BK let SJWs take over their marketing for virtue signaling ? this is awful pic.twitter.com/l4tWl7VgaZ

— Rob (@ProvidenceAve) July 28, 2018

Appealing to the 3% of Americans that are hardcore feminists instead of the 97% of Americans that are sick of this crap. Brilliant marketing strategy! I wonder which demographic your marketing manager is in? I'd guess the 3%.

— Lee Runestad (@Lee_Runestad) July 28, 2018

If you're going to pander to a false identity political narrative, at least have the stones to commit to it completely. Change your name to Burger Queen, charge men twice as much and keep listening to your "woke" interns. Fighting a tax that doesn't exist = genius marketing.

— Furious_Patriot (@furious_patriot) July 27, 2018