In its first real move to try to crawl out of the crater Bud Light created by self-nuking with the Dylan Mulvaney disaster, the beer company has announced a leave of absence by its VP of marketing, Alissa Heinerscheid. In other words, they canned her … at least we think so.
Our assumption: Being fired is just choosing to identify as a leave of absence at the moment.
Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw
— Ad Age (@adage) April 22, 2023
She managed to tank the brand in less than a year by embracing ‘inclusivity’. Her stated goal was to move away from Bud Light’s ‘fratty’ image to a brand that appealed to both men and women … so she got an endorsement from a man dressed as a woman in a bathtub.
Well done, real woman of genius.
No transf'er, I guess. https://t.co/ytNkuTVhGw
— NeverTweet (@LOLNeverTweet) April 22, 2023
LOL. That’s how it’s going to be, eh? Fine, we’ll play.
(If you’re not into dad jokes, just beer with us for a moment.)
‘Amid a brewing controversy and a growing chorus of booze from former customers, Bud Light has finally come to lager-heads with marketing VP, Alissa Heinerscheid, identifying her as the problem that ales them. In their most stout response yet, the company has chosen to draught global marketing VP, Todd Allen, to fill the role. In other words, they fired her, but just barley. The leave of absence will give her time to liquor wounds before a quiet exit.’
Sorry folks … had to be done. Moving on now.
BREAKING: Amid turmoil, BBD has learned Anheuser-Busch has changed #BudLight vp marketing to former global bud vp Todd Allen. pic.twitter.com/9qgovjT7ao
— Beer Business Daily (@BeerBizDaily) April 21, 2023
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The ‘leave of absence’ nonsense seams incredibly weak-kneed, Bud Light. Just fire her. She nearly singlehandedly destroyed your brand.
After losing ~$5 Billion in value, Anheuser Busch has bounced the woke idiot who thought having a dude in a dress sell Bud Light was a good idea https://t.co/Gi9doAKYQU
— Monica Crowley (@MonicaCrowley) April 22, 2023
Imagine costing your company $5 billion in value and getting a ‘leave of absence’.
Wait…what if she is just identifying as someone who is taking a leave of absence? pic.twitter.com/EzJ9kZd9we
— Governor Dill (@TheGreenOldDill) April 22, 2023
The pickle has a point.
Prediction: They’ll pay her to stay at home and not screw up anymore brands for several months and then quietly show her the door.
— Brian Doherty (@BDOH) April 22, 2023
This sounds about right to us too.
Congrats to Dylan Mulvaney for being the first “trans woman” to cost a woke female marketing executive her job. Another glass ceiling has been shattered. pic.twitter.com/AcFtZTIW5J
— Jason Jones (@jonesville) April 22, 2023
Ha! Chalk another win up for the patriarchy!
@RepTedLieu clearly didn’t drink enough to matter.
— MichaelW 🇺🇸 (@Hacker_Dawg1968) April 22, 2023
Nice! He’s referring, of course, to the cringe photo Ted Lieu appeared in while posing with a Bud Light.
The most low-T photograph in world history captures Adam Schiff and Ted Lieu’s final ounce of testosterone evaporating after posing with Bud Light bottles
This is so cringe. 🥴 pic.twitter.com/OCGuT1UhSx
— Benny Johnson (@bennyjohnson) April 17, 2023
That’s just sad. Ted Lieu and Adam Schiff could use a leave of absence.
It appears the Bud Light marketing VP behind the Dylan Mulvaney campaign is now transitioning to unemployed.https://t.co/MFZMqWCReq
— Jason Howerton (@jason_howerton) April 22, 2023
LOLOLOL!
‘Leave of absence’ is likely just the new term for unemployment-affirming care.
Still waiting for an apology, an acknowledgment that they even understand why people are upset.
— PNWBirdhunter 🦆 🐕 🇺🇸 (@FanaticLurker) April 22, 2023
It still won't get me to buy the brand.
— Guy Armour (@GuyArmour) April 22, 2023
It appears it’s going to take more than ejecting a lone VP to convince some people to buy Bud Light again.
Meh. Any word on his pronouns?
— Kung Flu (@Asset90210) April 22, 2023
Based on these replies, Todd’s pronouns are he/screwed.
How it started.
How its going. pic.twitter.com/vKsTnvyooY— Benjamin Martin (@toomanybennies) April 22, 2023
Perfect.
The biggest takeaway here is that brands need to stay out of politics.
— Brett Rudy (@bkrudy) April 22, 2023
It’s really not that difficult. Sell your stuff and shut up.
Execs and marketing personnel who care more about personal political agendas than the company’s bottom line are a plague on American business. Make it stop.
This break's for you.
— JDHoles (@JDHoles) April 22, 2023
Bwahaha!
— Joe McEwing Fan Club (@SuperJoeFanClub) April 22, 2023
Cheers!
Bud Light™️ presents … Real marketing VPs of genius … © https://t.co/mlEJJUoCtk
— Brett From L.A. (@ItsBrettFromLA) April 22, 2023
Well done, Miss ‘put your product in a bathtub with a man pretending to be a girl’ marketing lady. We salute you!
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